This is why we use production marketing principles. We want our products cheaply and easily accessible to us whenever we want. The production marketing concept isn’t particularly difficult to follow. It states that products are more desirable when they are readily available at reasonable prices. The opposite of these principles is true as well, so if something is either too expensive or too hard to get, people won’t want it. This marketing concept also takes into account that consumers want their product in an easy-to-access format. They don’t want to do much extra work to get their desired product, which is why items like Uber and Netflix are so popular. If you can easily access a product or service when you need it, you will be much more likely to make purchases.
ADVANTAGES OF THE PRODUCTION CONCEPT The production concept is effective because it speaks to our deep-seated human need for immediate gratification. The more supply there is of a particular product, the lower its cost is likely to be. Consumers whatsapp database will opt for products that are easiest and cheapest to access. This leads us to some simple insights about what makes successful products: price, promotion, distribution, and convenience. Companies who want to tap into their customers’ desire for instant fulfillment know they must produce more than just quality goods. They must find new ways to distribute those goods quickly and inexpensively.
DISADVANTAGES OF THE PRODUCTION CONCEPT Production may appear to be a rigid, traditional approach to marketing. Since it favors the mass production of goods, it does not provide for much variety. This could turn away customers who are looking for something different or unique. Furthermore, if your company is struggling financially, production might lead you to overproduce goods that are never purchased by consumers or that become obsolete before they can be sold.